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Negative consequences of deep relationships with suppliers : an exploratory study in Poland

Mitręga, Maciej; Zolkiewski, Judy - In: Industrial marketing management : the international … 41 (2012) 5, pp. 886-894

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Marketing relacji na rynku business to business : wybrane zagadnienia

Mitre̜ga, Maciej (contributor) - 2007

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The impact of misaligned business communication on the quality of salesperson - buyer relationships

Leszczyński, Grzegorz; Zieliński, Marek - In: The Poznań University of Economics review 13 (2013) 2, pp. 107-136

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Trade fair conferences as business-to-business communication tools : Polish visitor's perspective

Leszczyński, Grzegorz; Zieliński, Marek - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 241-252). 2009

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Business-to-business platforms as a part of e-commerce : possibilities of practical use by Polish enterprises

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Market-Driving Strategy Implementation Through Global Supplier Relationships

Elg, Ulf - 2016

The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and...

Persistent link: https://www.econbiz.de/10012982356