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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
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Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
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Polit-Marketing : das Marketing-Management der politischen Parteien
Wangen, Edgar - 1983
Persistent link: https://www.econbiz.de/10000091061
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Political advertising
Lilleker, Darren; Scullion, Richard - In: The advertising handbook, (pp. 187-197). 2009
Persistent link: https://www.econbiz.de/10003851917
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Two models of positive and negative political advertising with endogenous campaign contributions
Epifantseva, Ioulia Y. - 2005
Persistent link: https://www.econbiz.de/10003952851
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Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
Harben, Beth; Kim, So-yŏng - In: International journal of consumer studies 32 (2008) 1, pp. 88-98
Persistent link: https://www.econbiz.de/10003701048
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Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine; Hanmer-Lloyd, Stuart; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
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Political marketing : an emerging theory
Si, Suman - In: Business analyst : a refereed journal of Shri Ram … 40 (2019) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10012391630
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A fantastical exploration of the colour of magic in political advertising : discourse with a wizard
Dermody, Janine - In: The marketing review 16 (2016) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011642156
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Research issues and needs at the intersection of advertising and public policy
Kees, Jeremy; Andrews, J. Craig - In: Journal of advertising 48 (2019) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10012201406