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The role of trust in financial customer-seller relationships before and after the financial crisis
Hansen, Torben - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 442-452
Persistent link: https://www.econbiz.de/10010469811
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Knowledge transfer in the context of buyer-supplier relationship : an analysis of a supplier's customer portfolio
Balboni, Bernardo; Marchi, Gianluca; Vignola, Marina - In: Journal of business research : JBR 80 (2017), pp. 277-287
Persistent link: https://www.econbiz.de/10011771524
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685227
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Transferring portfolio selection theory to customer portfolio management : the case of an e-tailer
Kundisch, Dennis; Sackmann, Stefan; Ruch, Markus - In: Enterprise applications and services in the finance …, (pp. 32-49). 2008
Persistent link: https://www.econbiz.de/10003721644
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Stochastic models of customer portfolio management in call centers
Jouini, Oualid; Dallery, Yves; Nait-Abdallah, Rabie - In: Operations research proceedings 2004 : selected papers …, (pp. 59-66). 2005
Persistent link: https://www.econbiz.de/10002851167
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Store performance optimization : demand and supply side implications
Mohr, Stefan - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658278
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Individuelle Vermögensverwaltung für Privatkunden : Konzepte für das Management von Vermögensverwaltungs-Gesellschaften
Wicke, Jan Martin - 1997
Persistent link: https://www.econbiz.de/10000974287