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Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality

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Marketing a new African god : pentecostalism and material salvation in Ghana

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

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Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to...

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

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Kafkaesque institutions at the base of the pyramid

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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

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