Marketers often analyze multinomial choice from a set of branded products to learn about demand. Given a set of brands to study, we analyze three reasons why choices from strict subsets of the brands can contain more statistical information about demand than choices from all the brands in the...

Preference consistency implies that people have learned their willingness to trade off attributes. We argue that this is not necessarily the case. Instead, we show that when preferences are learned in context (e.g., through repeated choices made from a trinary choice set that includes an...

When managing multiple stores in the same marketplace, retailers need to select store locations and localize product assortments to reflect the demand of each community it serves. This paper develops a dynamic system, called the dual Poisson-Gamma Dynamic Systems (dPGDS), for panel data on...