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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Revisiting the income effect : gasoline prices and grocery purchases
Gicheva, Dora; Hastings, Justine S.; Villas-Boas, Sofia - 2007
Persistent link: https://www.econbiz.de/10003604233
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On estimating market efficiency
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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Search frictions and market power in negotiated price markets
Allen, Jason; Clark, Robert; Houde, Jean-Francois - 2018 - This version: March 12, 2018
negotiation model, we characterize the welfare impact of search frictions and quantify the role of search costs and brand loyalty … those with small consumer bases. The main source of this incumbency advantage is brand loyalty; however, price …
Persistent link: https://www.econbiz.de/10011809443
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Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos; Baltas, George - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
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The price consideration model of brand choice
Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Journal of applied econometrics 24 (2009) 3, pp. 393-420
Persistent link: https://www.econbiz.de/10003825037
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Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska; Knuth, Michael; Schaefer, Michael - 2008
Persistent link: https://www.econbiz.de/10003792747