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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380
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Models for determining product line prices
Monroe, Kent B. - 1974
Persistent link: https://www.econbiz.de/10002507677
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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Models for pricing decisions
Monroe, Kent B.; Bitta, Albert J. della - In: Journal of marketing research : JMR 15 (1978) 3, pp. 413-428
Persistent link: https://www.econbiz.de/10002507690
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Pricing the product line during periods of scarcity
Monroe, Kent B.; Zoltners, Andris A. - In: Journal of marketing 43 (1979) 3, pp. 49-59
Persistent link: https://www.econbiz.de/10002507728
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196