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~subject:"Preismanagement"
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Preismanagement
Game theory
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Distribution channel
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Vertriebsweg
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Pricing strategy
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Advertising
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game theory
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Sigué, Simon Pierre
10
Martín Herrán, Guiomar
8
Karray, Salma
2
Fruchter, Gila E.
1
Zaccour, Georges
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European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of economic dynamics & control
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ECONIS (ZBW)
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1
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
2
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
Saved in:
3
Dynamic pricing for subscription services
Fruchter, Gila E.
;
Sigué, Simon Pierre
- In:
Journal of economic dynamics & control
37
(
2013
)
11
,
pp. 2180-2194
Persistent link: https://www.econbiz.de/10010196895
Saved in:
4
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
5
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
6
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
7
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
8
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
9
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
10
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
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