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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
49
Konsumentenverhalten
49
Pricing strategy
30
Theorie
23
Theory
23
Preis
16
Experiment
12
Price
12
USA
12
United States
12
Marketing
9
Sales promotion
7
Verkaufsförderung
7
Gerechtigkeit
6
Justice
6
Perception
6
Business Administration
5
Börsenkurs
5
Marktforschung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Preispolitik
5
Share price
5
Wahrnehmung
5
Behavioral price research
4
China
4
Cognition
4
Kognition
4
Low-cost strategy
4
Market research
4
Niedrigpreisstrategie
4
Portfolio selection
4
Portfolio-Management
4
Preisgestaltung
4
Preistheorie
4
Price theory
4
Social Web
4
Social web
4
Software
4
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Article
22
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8
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3
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3
Reprint
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3
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2
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English
30
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Monroe, Kent B.
24
Xia, Lan
5
Cheng, Lillian L.
4
Kukar-Kinney, Monika
4
Hong, Yuan
3
Rao, Akshay R.
3
Sheth, Jagdish N.
3
Beck, Joshua T.
2
Coulter, Keith S.
2
Krishna, Aradhna
2
Lee, Angela Y.
2
Somervuori, Outi
2
Thomas, Manoj
2
Wang, Cindy Xin
2
Weisstein, Fei L.
2
Yuan, Hong
2
Adaval, Rashmi
1
Briesch, Richard
1
Brosh, Gili
1
Choi, Pilsik
1
Della Bitta, Albert J.
1
Han, Song
1
Heiman, Amir
1
Koç, Ümit
1
Lehmann, Donald R.
1
Lehtimäki, Aku-Ville
1
Ofir, Chezy
1
Petroshius, Susan M.
1
Raghubir, Priya
1
Rikala, Veli-Matti
1
Suri, Rajneesh
1
Yadav, Manjit S.
1
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AMS review : official publication of the Academy of Marketing Science
5
Legends in marketing
3
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of revenue and pricing management
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
30
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1
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
Saved in:
2
Pricing : making profitable decisions
Monroe, Kent B.
-
2003
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
Saved in:
3
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
Saved in:
4
Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M.
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
Saved in:
5
Causes and consequences of price premiums
Rao, Akshay R.
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
Saved in:
6
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
7
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
8
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
9
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
10
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Saved in:
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