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Competitive strategies when consumers are relative thinkers : implications for pricing, promotions, and product choice

Inderst, Roman; Obradovits, Martin - 2020

How should firms optimally choose prices and promotional strategies and how should they position their products when consumers are "relative thinkers"? We provide answers in a model that extends the seminal contributions of Varian (1980) and Narasimhan (1988) and derive both managerial...

Persistent link: https://www.econbiz.de/10012241980

Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10003936207

Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain

Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10003940511

Consumer response to promotions in the presence of surcharge: implications for online retailing

Chatterjee, Patrali - In: Journal of customer behaviour 9 (2010) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10003989247

Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue

Akaichi, Faical; Nayga, Rodolfo M.; Gil, José María - In: Agribusiness : an internat. journal 31 (2015) 1, pp. 14-32

Persistent link: https://www.econbiz.de/10011347564

The effect of post-purchase discount format on consumers' perception of loss and willingness to return

Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105

Persistent link: https://www.econbiz.de/10011963928

Effects of price promotions on purchase intentions in post-promotion periods

Bambauer-Sachse, Silke; Massera, Laura - In: Die Unternehmung : Swiss journal of business research … 72 (2018) 2, pp. 126-145

Persistent link: https://www.econbiz.de/10011871317

Essays on consumer participation in pricing

Akbari, Karl Behruz Homayun - 2020

Persistent link: https://www.econbiz.de/10014441349

Value-based pricing in competitive situations with the help of multi-product price response maps

Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236

Persistent link: https://www.econbiz.de/10011713628

Service capacity and price promotion wars

Bae, Junhyun; Chen, Li; Yao, Shiqing - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8757-8772

Persistent link: https://www.econbiz.de/10014284790

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