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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
118
Konsumentenverhalten
114
Einzelhandel
58
Retail trade
57
India
41
Beziehungsmarketing
40
Relationship marketing
40
Indien
32
Advertising effects
24
Marketing
24
Werbewirkung
24
USA
20
United States
19
Pricing strategy
18
Theorie
18
Theory
18
Celebrity endorsement
17
Customer satisfaction
17
Kundenzufriedenheit
17
Advertising
16
Internet marketing
16
Marketingmanagement
16
Online-Marketing
16
Celebrity-Werbung
15
Marketing management
15
Dienstleistungsqualität
14
Ladengestaltung
14
Service quality
14
Store design
14
Brand
13
Brand management
13
Experiment
13
Markenartikel
13
Markenführung
13
Online retailing
13
Online-Handel
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Social Web
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Social web
13
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13
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English
18
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Grewal, Dhruv
14
Biswas, Abhijit
6
Guha, Abhijit
5
Roggeveen, Anne L.
4
Compeau, Larry D.
3
Verma, Swati
3
Banerjee, Somak
2
Gauri, Dinesh Kumar
2
Levy, Michael
2
Suri, Rajneesh
2
Bhowmick, Sandeep
1
Burman, Bidisha
1
Chandrashekaran, Rajesh
1
Coulter, Keith S.
1
Dutta, Sujay
1
Esteva, Eduardo
1
González, Eva M.
1
Grewal, Chruv
1
Iyer, Gopalkrishnan R.
1
Jha, Subhash
1
Kohli, Chrianjeev
1
Kukar-Kinney, Monika
1
Kwak, Hyokjin
1
Lindsey-Mullikin, Joan
1
Motyka, Scott
1
Nordfält, Jens
1
Puccinelli, Nancy M.
1
Rothenberger, Sandra
1
Srivastava, Joydeep
1
Trivedi, Minakshi
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Journal of retailing
5
Journal of business research : JBR
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Pricing perspectives : marketing and management implications of new theories and applications
1
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ECONIS (ZBW)
18
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
3
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
4
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
5
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
6
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
7
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
8
Understanding the determinants of retail strategy : an empirical analysis
Gauri, Dinesh Kumar
;
Trivedi, Minakshi
;
Grewal, Dhruv
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 256-267
Persistent link: https://www.econbiz.de/10003782178
Saved in:
9
Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Pricing perspectives : marketing and management …
,
(pp. 147-158)
.
2008
Persistent link: https://www.econbiz.de/10003775071
Saved in:
10
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
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