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~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
109
Konsumentenverhalten
102
Customer satisfaction
42
Service quality
40
Dienstleistungsqualität
39
Beziehungsmarketing
38
Relationship marketing
38
Kundenzufriedenheit
37
Corporate social responsibility
27
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Restaurant industry
23
Corporate Social Responsibility
22
Hotel industry
21
Hotellerie
21
USA
21
United States
21
Emotion
16
Hospitality industry
16
Gastgewerbe
15
Pricing strategy
14
Experiment
13
Customer service
10
Gender
10
Kundenservice
10
Advertising effects
9
CSR
9
Werbewirkung
9
Internet marketing
8
Loyalty program
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Geschlecht
7
Kundenbindungsprogramm
7
Power
7
Advertising
6
Consumer behavior
6
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Article
14
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13
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13
Aufsatz im Buch
1
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1
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English
14
Author
All
Mattila, Anna S.
14
Choi, Choongbeom
6
Choi, Sunmee
2
Noone, Breffni M.
2
Choi, Sungwoo
1
Cranage, David
1
Gao, Yixing
1
Jeong, Miyoung
1
Joe, Sung Jun
1
Kang, Seongho
1
Park, Heungsoo
1
Qiu, Landie
1
Shoemaker, Stowe
1
Song, Myungkeun
1
Upneja, Arun
1
Yang, Bi
1
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Cornell hospitality quarterly : CQ
2
International journal of hospitality management
2
Journal of revenue and pricing management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Handbook of pricing research in marketing
1
International journal of revenue management : IJRM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
14
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1
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
2
Pricing in services
Shoemaker, Stowe
;
Mattila, Anna S.
- In:
Handbook of pricing research in marketing
,
(pp. 535-556)
.
2009
Persistent link: https://www.econbiz.de/10003819777
Saved in:
3
The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame
Choi, Sunmee
;
Mattila, Anna S.
;
Park, Heungsoo
;
Kang, …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10003851947
Saved in:
4
Revenue management in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
5
The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom
;
Mattila, Anna S.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
Saved in:
6
Hotel revenue management and the Internet : the effect of price presentation strategies on customers' willingness to book
Noone, Breffni M.
;
Mattila, Anna S.
- In:
International journal of hospitality management
28
(
2009
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10003827290
Saved in:
7
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Qiu, Landie
;
Cranage, David
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
15
(
2016
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011477267
Saved in:
8
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.
;
Gao, Yixing
- In:
International journal of revenue management : IJRM
9
(
2016
)
2/3
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
Saved in:
9
The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom
;
Mattila, Anna S.
;
Upneja, Arun
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
Saved in:
10
Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Choi, Choongbeom
;
Joe, Sung Jun
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
2
,
pp. 189-194
Persistent link: https://www.econbiz.de/10011865508
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