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An increasingly common practice among media platforms is to provide premium content versions with fewer or even no ads. This practice leads to an intriguing question: how should ad-financed media price discriminate through versioning? I develop a two-sided media model and illustrate that price...
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In this paper, we take a first step toward exploring empirically the product assortment strategies of oligopolistic firms. Our starting point is a discrete-choice demand model for differentiated products. We incorporate the demand model into an equilibrium supply model, in which firms compete by...
Persistent link: https://www.econbiz.de/10014047980
This paper considers how a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $115 billion market and growing. Conducting a series of field experiments to induce exogenous variation in reserve prices at a...
Persistent link: https://www.econbiz.de/10014343903
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. As opposed to two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes of a pricing plan may...
Persistent link: https://www.econbiz.de/10014046319
To provide a more exible workhorse model of temporary price reductions or "sales", this paper presents a substantially generalized "clearinghouse" sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10011557241
We consider product markets in which consumers are interested only in a specific product category and initially do not know which product category matches their tastes. Using sophisticated tracking technologies, an intermediary can make inferences about a consumer's preferred product category...
Persistent link: https://www.econbiz.de/10011492145
Even before the global crisis, the Italian economy was in difficulties internationally, but slow growth and a declining share of world trade were accompanied by a perceptible process of manufacturing transformation. This paper, using data from the Bank of Italy's survey of manufacturers,...
Persistent link: https://www.econbiz.de/10013124768
In a typical sale model, retailers compete for informed consumers by changing prices in every period. Thus, if menu costs resist price adjustments, they prevent not only prices from equilibrating demands and supplies, but also retailers' competition. I investigate the effects of menu costs on...
Persistent link: https://www.econbiz.de/10013082118
If an upstream manufacturer can use coupons to price discriminate, the downstream retailer can also use coupons to price discriminate. In doing so, the retailer takes a share of the price discrimination profit from the manufacturer. To gain a larger profit share, the retailer has an incentive to...
Persistent link: https://www.econbiz.de/10013091700