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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

Will they return? : Getting private label consumers to come back : price, promotion, and new product effects

Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116

Persistent link: https://www.econbiz.de/10011528544

Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions

Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40

Persistent link: https://www.econbiz.de/10011565273

The effect of product innovation, promotion, and price on consumer switching to private labels

Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201

Persistent link: https://www.econbiz.de/10011386714

Factors influencing purchase intention of store brands in organised fashion retail

Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430

Persistent link: https://www.econbiz.de/10012669855

The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries

Volpe, Richard - 2011

Persistent link: https://www.econbiz.de/10009735319

An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022

Persistent link: https://www.econbiz.de/10012887823

Private label management : a literature review

Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384

Persistent link: https://www.econbiz.de/10012494080

The role of store brand spillover in a retailer’s category management strategy

Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635

Persistent link: https://www.econbiz.de/10012102852

Multitier store brands and channel profits

Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767

Persistent link: https://www.econbiz.de/10011421696

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