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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Pricing : making profitable decisions
Monroe, Kent B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004133365
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Pricing : making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10004654332
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004755166
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196