//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Social Web
Werbung
5,477
Advertising
5,440
Werbewirkung
2,671
Advertising effects
2,670
Consumer behaviour
2,266
Konsumentenverhalten
2,266
Internet marketing
1,256
Online-Marketing
1,256
Computerspiel
788
Video game
788
Theorie
573
Theory
573
Markenführung
535
Brand management
534
advertising
523
Social web
522
USA
487
United States
487
Brand image
388
Markenimage
388
Game theory
355
Spieltheorie
355
Marketing management
295
Marketingmanagement
295
Preismanagement
261
Brand
234
Markenartikel
229
Target group
221
Zielgruppe
221
Emotion
219
Experiment
182
Children
174
Kinder
174
Gender
160
Geschlecht
157
Viral marketing
156
Virales Marketing
156
Marketing
155
more ...
less ...
Online availability
All
Undetermined
506
Free
68
Type of publication
All
Article
771
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
778
Graue Literatur
108
Non-commercial literature
108
Arbeitspapier
94
Working Paper
94
Aufsatz im Buch
64
Book section
64
Collection of articles of several authors
22
Sammelwerk
22
Hochschulschrift
19
Aufsatzsammlung
13
Thesis
9
Conference paper
7
Konferenzbeitrag
7
Konferenzschrift
7
Collection of articles written by one author
6
Sammlung
6
Case study
3
Fallstudie
3
Conference proceedings
2
Lehrbuch
2
Article
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Ratgeber
1
Reprint
1
Research Report
1
Textbook
1
more ...
less ...
Language
All
English
774
German
4
Author
All
Zaccour, Georges
9
Schlosser, Rainer
8
Martín Herrán, Guiomar
7
Chen, Huan
6
Fogel, Joshua
6
Karray, Salma
6
Zhang, Jianxiong
6
Arora, Taanika
5
Dwivedi, Yogesh Kumar
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Tang, Wansheng
5
Bagwell, Kyle
4
Berthon, Pierre R.
4
Campbell, Colin
4
Cho, Chang-Hoan
4
Choi, Yung Kyun
4
Kim, Jooyoung
4
Kort, Peter M.
4
Sigué, Simon Pierre
4
Yoon, Sukki
4
Agarwal, Bhawna
3
Arnold, Michael A.
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Dodoo, Naa Amponsah
3
Drennan, Judy
3
Esteves, Rosa-Branca
3
Feichtinger, Gustav
3
Hao, Lin
3
Hartl, Richard F.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jørgensen, Steffen
3
Katona, Zsolt
3
Kerr, Gayle
3
Kim, Jihye
3
King, Karen Whitehill
3
Krishen, Anjala S.
3
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
45
European journal of operational research : EJOR
24
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Technological forecasting & social change : an international journal
8
International journal of production economics
7
Journal of advertising
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Information economics and policy : IEP
5
International journal of market research
5
Journal of economics & management strategy : JEMS
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Marketing letters : a journal of research in marketing
5
RAIRO / Operations research
5
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
more ...
less ...
Source
All
ECONIS (ZBW)
778
Showing
1
-
10
of
778
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
8
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa
;
Reale, Getúlio
;
Segabinazzi, Rodrigo
; …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 399-409
Persistent link: https://www.econbiz.de/10011508898
Saved in:
9
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
10
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->