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Pricing game of online display advertisement publishers

Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487

Persistent link: https://www.econbiz.de/10009514305

Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence

Song, Hayeon; Kim, Jihyun; Nguyen, Thao P. H.; Lee, Kwan Min - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1096-1114

Persistent link: https://www.econbiz.de/10012650631

Special issue: Advergames, in-game advertising, and social media games

Terlutter, Ralf (contributor) - 2013

Persistent link: https://www.econbiz.de/10009778499

Children's responses to advertising in social games

Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154

Persistent link: https://www.econbiz.de/10009778537

The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games

Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112

Persistent link: https://www.econbiz.de/10009778546

Factors influencing purchase intent in virtual worlds : a review of the literature

Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420

Persistent link: https://www.econbiz.de/10012203321

Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market

Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582

Persistent link: https://www.econbiz.de/10014513564

Synthetische Welten : ein neues Phänomen im Web 2.0 ; Ergebnisse einer explorativen Grundlagenstudie am Beispiel von "Second Life"

Amann, Rolf; Martens, Dirk - In: Media-Perspektiven (2008) 5, pp. 255-270

Der Aufsatz behandelt das Phänomen der Online-3D-Welt "Second life", die binnen kürzester Zeit Anfang 2007 rund 3,1 Millionen Benutzer bzw. "Bewohner" an sich binden konnte und versucht einen Ausblick auf die gesellschaftlichen Auswirkungen dieser und ähnlicher "virtueller" Welten auf die...

Persistent link: https://www.econbiz.de/10003718089

Virtual item purchase behavior in virtual worlds : an exploratory investigation

Guo, Yue; Barnes, Stuart - In: Electronic commerce research 9 (2009) 1/2, pp. 77-96

Persistent link: https://www.econbiz.de/10003851293

Qualitative Analyse von Online Communities für Neuproduktentscheidungen

Sinkovics, Rudolf R.; Penz, Elfriede; Molina Castillo, … - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 61-72

Persistent link: https://www.econbiz.de/10003901673

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