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Pay-What-You-Want – A New Part...
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Pricing strategy
Consumer behaviour
64
Konsumentenverhalten
64
Preismanagement
52
Theorie
33
Theory
33
Experiment
24
Preisdifferenzierung
20
Electronic Commerce
18
Marketing management
18
Marketingmanagement
18
E-commerce
17
Online retailing
17
Online-Handel
17
Bibliographie-Eintrag
16
Price discrimination
16
Forecasting model
15
Marketing
15
Prognoseverfahren
15
Internet
14
Internet marketing
14
Online-Marketing
14
Produktentwicklung
14
Auction theory
13
Auktionstheorie
13
Einzelhandel
13
Marktforschung
13
Retail trade
13
Deutschland
12
Germany
12
Market research
12
Marktsegmentierung
12
Social Web
12
Social web
12
pay what you want
12
price discrimination
12
social preferences
12
Auction
11
Auktion
11
Market segmentation
11
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Free
14
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10
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Article
35
Book / Working Paper
18
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Article in journal
29
Aufsatz in Zeitschrift
29
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
8
Working Paper
8
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5
Book section
5
Hochschulschrift
2
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1
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Language
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English
44
German
10
Author
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Spann, Martin
35
Natter, Martin
19
Schmidt, Klaus M.
11
Zeithammer, Robert
9
Kim, Ju-Young
7
Stich, Lucas
7
Mild, Andreas
4
Skiera, Bernd
4
Krämer, Marius-Florentin
3
Reiner, Gerald
3
Reiner, Jochen
3
Taudes, Alfred
3
Völckner, Franziska
3
Brünner, Tobias
2
Drechsler, Wenzel
2
Fischer, Marc
2
Häubl, Gerald
2
Klapper, Daniel
2
Klein, Kristina
2
Kostyra, Daniel
2
Krämer, Florentin
2
Reutterer, Thomas
2
Tellis, Gerard J.
2
Wamsler, Julia
2
Algesheimer, René
1
Aparicio, Diego
1
Berger, Benedikt
1
Bernhardt, Martin
1
Bertini, Marco
1
Bijmolt, Tammo H. A.
1
Chen, Yuxin
1
Drechsler, Salome
1
Fantini, Fabrizio
1
Herrmann, Andreas
1
Hess, Thomas
1
Hruschka, Harald
1
Ilic, Alexander
1
Jin, Ginger Zhe
1
Kakatkar, Chinmay
1
Kaufmann, Katharina
1
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Books on Demand GmbH <Norderstedt>
1
National Bureau of Economic Research
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Discussion paper
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Electronic markets : the international journal on networked business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of economic behavior & organization : JEBO
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
OR spectrum : quantitative approaches in management
2
Business & information systems engineering
1
CESifo Working Paper Series
1
CESifo working papers
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Centre for Economic Policy Research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Electronic commerce & digital markets : ecm
1
Essays on the effects of brand names and prices on consumer behavior
1
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business economics : JBE
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER working paper series
1
Pricing-Forschung in Deutschland
1
Revenue Management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
53
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1
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
2
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
3
Pay what you want : a new participative pricing mechanism
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
6
Innovationen im Pricing
Kim, Ju-Young
-
2010
Persistent link: https://www.econbiz.de/10003965282
Saved in:
7
The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Kim, Ju-Young
;
Kaufmann, Katharina
;
Stegemann, Manuel
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
Saved in:
8
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
9
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
10
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
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