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Pricing strategy
Consumer behaviour
49
Konsumentenverhalten
40
Preismanagement
30
Preis
23
Price
19
Theorie
14
Theory
14
Perception
9
Marketing
8
USA
8
United States
8
Pricing
7
Sales promotion
7
Verkaufsförderung
7
Gerechtigkeit
6
Justice
6
Wahrnehmung
6
Business Administration
5
Preisgestaltung
5
Preispolitik
5
Social media
5
Brand management
4
Börsenkurs
4
Customer satisfaction
4
Experiment
4
Internet
4
Personality psychology
4
Persönlichkeitspsychologie
4
Preistheorie
4
Price theory
4
Share price
4
Vereinigte Staaten
4
Advertising
3
Behavioral price research
3
Cognition
3
E-commerce
3
Electronic Commerce
3
Kaufentscheidung
3
Linguistics
3
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Online availability
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Undetermined
11
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1
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Article
28
Book / Working Paper
6
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Reprint
3
Sammelwerk
3
Sammlung
3
research-article
3
Glossar enthalten
1
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1
Lehrbuch
1
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1
technical-paper
1
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Language
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English
34
Author
All
Monroe, Kent B.
25
Coulter, Keith S.
9
Xia, Lan
5
Cheng, Lillian L.
4
Kukar-Kinney, Monika
4
Barone, Michael J.
3
Li, Xingbo
3
Rao, Akshay R.
3
Sheth, Jagdish N.
3
Weisstein, Fei L.
3
Kulow, Katina
2
Lee, Angela Y.
2
Somervuori, Outi
2
Thomas, Manoj
2
Ahmadi, Reza H.
1
Andersen, Peter
1
Brosh, Gili
1
Choi, Pilsik
1
Coulter, Robin A.
1
Della Bitta, Albert J.
1
Grewal, Dhruv
1
Heiman, Amir
1
Koç, Ümit
1
Lehtimäki, Aku-Ville
1
Ofir, Chezy
1
Petroshius, Susan M.
1
Rachel Yang, B.
1
Raghubir, Priya
1
Rikala, Veli-Matti
1
Suri, Rajneesh
1
Yadav, Manjit S.
1
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AMS review : official publication of the Academy of Marketing Science
4
Journal of Product & Brand Management
4
Journal of retailing
3
Legends in marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Marketing letters : a journal of research in marketing
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
New directions in behavioral pricing research
1
Psychology & marketing
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
30
Other ZBW resources
4
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1
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
Saved in:
2
Pricing : making profitable decisions
Monroe, Kent B.
-
2003
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
Saved in:
3
Communicating price changes and price differences
Monroe, Kent B.
- In:
New directions in behavioral pricing research
,
(pp. 79-115)
.
2024
Persistent link: https://www.econbiz.de/10014635455
Saved in:
4
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
5
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
6
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
7
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
8
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
9
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
10
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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