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Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

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Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

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Customization strategies between online and offline retailers

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Online drivers of consumer purchase of website airline tickets

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Service quality and price perceptions by internet retail customers : linking the three stages of service interaction

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Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?

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Online intermediary as a channel for selling quality-differentiated services

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Online cash-back shopping : implications for consumers and e-businesses

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Consumer search and filtering on online retail platforms

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Channel integration choices and pricing strategies for competing dual-channel retailers

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