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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
83,816
Konsumentenverhalten
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Theorie
9,160
Relationship marketing
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Beziehungsmarketing
9,071
Theory
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Brand image
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Online retailing
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Germany
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Werbewirkung
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Electronic Commerce
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Advertising effects
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Verbraucherverhalten
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E-commerce
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Experiment
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Emotion
3,272
Advertising
3,036
Werbung
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Privater Konsum
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Virales Marketing
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Janssen, Maarten C. W.
20
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17
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14
Jiang, Baojun
13
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12
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11
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10
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9
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Robbert, Thomas
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Armstrong, Mark
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Eberhard Karls Universität Tübingen
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
1
Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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INSEAD
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Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of revenue and pricing management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of retailing and consumer services
64
Journal of business research : JBR
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
40
International journal of industrial organization
35
Journal of retailing
35
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
International journal of production economics
27
Discussion papers / CEPR
25
International journal of hospitality management
23
Journal of marketing
22
Information systems research : ISR
20
International journal of production research
19
Omega : the international journal of management science
19
Economics letters
17
NBER working paper series
17
Discussion paper / Centre for Economic Policy Research
15
Journal of the Academy of Marketing Science
15
Production and operations management : an international journal of the Production and Operations Management Society
15
CESifo working papers
14
European journal of marketing : EJM
14
NBER Working Paper
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Applied economics
12
Discussion paper
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of economics & management strategy : JEMS
12
Marketing science
12
Transportation research / E : an international journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Discussion paper / Tinbergen Institute
11
Electronic commerce research
11
Journal of marketing research : JMR
11
Psychology & marketing
11
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ECONIS (ZBW)
2,750
Other ZBW resources
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1
Electronic commerce sales' response to gasoline price
Ramcharran, Harri
- In:
International journal of electronic finance : IJEF
7
(
2013
)
3/4
,
pp. 213-226
Persistent link: https://www.econbiz.de/10011510368
Saved in:
2
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
3
Playing with price
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
6
,
pp. 508-510
Persistent link: https://www.econbiz.de/10010508089
Saved in:
4
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
Saved in:
5
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
6
Dynamic pricing with stochastic reference effects based on a finite memory window
Bi, Wenjie
;
Li, Guo
;
Liu, Mengqi
- In:
International journal of production research
55
(
2017
)
11/12
,
pp. 3331-3348
Persistent link: https://www.econbiz.de/10011655216
Saved in:
7
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
8
Trends in retail pricing : a consumer perspective
Yeoman, Ian
;
Wheatley, Carol
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 174-200
Persistent link: https://www.econbiz.de/10011705712
Saved in:
9
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
10
Price discrimination with costly consumer arbitrage
Anderson, Simon P.
-
1994
Persistent link: https://www.econbiz.de/10000896739
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