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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
82,942
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Brand management
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Markenführung
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Retail trade
4,425
Werbewirkung
4,064
Advertising effects
4,007
Electronic Commerce
3,761
E-commerce
3,624
Marketingmanagement
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Verbraucherverhalten
3,596
Marketing management
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Advertising
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Janssen, Maarten C. W.
20
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18
Usman, Osly
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Spann, Martin
17
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14
Monroe, Kent B.
14
Jiang, Baojun
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12
Chen, Ying-Ju
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Bergemann, Dirk
11
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11
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11
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Shelegia, Sandro
11
Snir, Avichai
11
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11
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10
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10
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10
Mattila, Anna S.
10
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Zhou, Jidong
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Kukar-Kinney, Monika
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Levy, Daniel C.
9
Zeithammer, Robert
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8
Popkowski Leszczyc, Peter T. L.
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Skiera, Bernd
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Wilson, Christopher
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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Gesellschaft zur Erforschung des Markenwesens
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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Markendialog <17., 2013, Berlin>
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1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of revenue and pricing management
76
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Journal of retailing and consumer services
67
Journal of business research : JBR
60
European journal of operational research : EJOR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of retailing
38
International journal of industrial organization
37
International journal of production economics
31
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
Discussion papers / CEPR
26
Journal of marketing
23
Information systems research : ISR
21
International journal of hospitality management
20
International journal of production research
20
Economics letters
19
NBER working paper series
19
Omega : the international journal of management science
19
Production and operations management : an international journal of the Production and Operations Management Society
17
Discussion paper / Centre for Economic Policy Research
16
Journal of economics & management strategy : JEMS
16
Journal of the Academy of Marketing Science
15
NBER Working Paper
15
Working paper / National Bureau of Economic Research, Inc.
15
CESifo working papers
14
European journal of marketing : EJM
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Psychology & marketing
13
Applied economics
12
Discussion paper
12
Journal of marketing research : JMR
12
Marketing science
12
SpringerLink / Bücher
12
Transportation research / E : an international journal
12
Discussion paper / Tinbergen Institute
11
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ECONIS (ZBW)
2,951
Other ZBW resources
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1
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
2
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
3
Compromise pricing in luxury
Parguel, Béatrice
;
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10013164372
Saved in:
4
The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa
;
Macé, Sandrine
;
Parguel, Béatrice
- In:
Journal of business research : JBR
136
(
2021
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012663211
Saved in:
5
CSR actions,
brand
value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
Saved in:
6
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
7
The influence of price and
brand
on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
Saved in:
8
A
brand
like a friend : how
brand
likeability influences
brand
perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
9
Effect of price and
brand
on common platform appliance failure
Baker, Nathan
;
Badar, M. Affan
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
4
,
pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
Saved in:
10
Farmer-owned
brand
purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
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