//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Focus on brand choice : assess...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Pricing strategy
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Emotion
10,705
Theorie
10,139
Theory
9,953
Brand management
9,793
Markenführung
9,737
Relationship marketing
9,481
Beziehungsmarketing
9,447
Markenartikel
9,240
Brand
8,200
Brand image
7,561
Markenimage
7,549
Customer satisfaction
6,027
Kundenzufriedenheit
5,868
Online-Handel
5,609
Online retailing
5,599
USA
5,587
United States
5,315
Social Web
5,166
Social web
5,164
Deutschland
5,109
Online-Marketing
4,763
Internet marketing
4,749
Service quality
4,647
Dienstleistungsqualität
4,597
Germany
4,581
Einzelhandel
4,315
Retail trade
4,261
Werbewirkung
4,070
Advertising effects
4,016
Experiment
3,921
Electronic Commerce
3,656
Verbraucherverhalten
3,596
E-commerce
3,546
Advertising
3,339
Werbung
3,321
Marketingmanagement
3,036
Marketing management
3,021
more ...
less ...
Online availability
All
Undetermined
1,105
Free
766
Type of publication
All
Article
1,864
Book / Working Paper
1,030
Type of publication (narrower categories)
All
Article in journal
1,750
Aufsatz in Zeitschrift
1,750
Graue Literatur
418
Non-commercial literature
418
Arbeitspapier
358
Working Paper
358
Hochschulschrift
138
Aufsatz im Buch
106
Book section
106
Thesis
101
Collection of articles written by one author
25
Sammlung
25
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
15
Conference paper
11
Konferenzbeitrag
11
Bibliografie enthalten
10
Bibliography included
10
Konferenzschrift
8
research-article
8
Case study
4
Conference proceedings
4
Fallstudie
4
Amtsdruckschrift
3
Government document
3
Handbook
3
Handbuch
3
Mikroform
2
Abstract
1
Advisory report
1
Bibliografie
1
Elektronischer Datenträger
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Lehrbuch
1
Reprint
1
Systematic review
1
Textbook
1
more ...
less ...
Language
All
English
2,713
German
175
French
5
Italian
1
Dutch
1
Portuguese
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Janssen, Maarten C. W.
20
Courty, Pascal
18
Usman, Osly
18
Spann, Martin
17
Monroe, Kent B.
14
Diller, Hermann
13
Jiang, Baojun
13
Chen, Haipeng
12
Chen, Ying-Ju
12
Bergemann, Dirk
11
Bertini, Marco
11
Herrmann, Andreas
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
Inderst, Roman
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Zhou, Jidong
10
Grewal, Dhruv
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Zeithammer, Robert
9
Clerides, Sofronis
8
Coulter, Keith S.
8
Gijsbrechts, Els
8
Huber, Frank
8
Natter, Martin
8
Obradovits, Martin
8
Popkowski Leszczyc, Peter T. L.
8
Rhodes, Andrew
8
Robbert, Thomas
8
Skiera, Bernd
8
Wang, Ruxian
8
Wilson, Christopher
8
more ...
less ...
Institution
All
National Bureau of Economic Research
18
European University Institute / Department of Economics
5
Springer Fachmedien Wiesbaden
5
Universität Mannheim
3
Deutschland / Bundeswehr / Universität Hamburg
2
Ernst-Moritz-Arndt-Universität Greifswald
2
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Economic Research <Tilburg>
1
Eberhard Karls Universität Tübingen
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Pricing and Marketing Conference
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
INSEAD
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Telecommunications Society
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Markendialog <17., 2013, Berlin>
1
Nomos Verlagsgesellschaft
1
Otto-Friedrich-Universität Bamberg
1
Schweden / Konsumentberedningen
1
Technische Universität Hamburg
1
Tectum Verlag
1
USA / Economic Research Service
1
Uni-Taschenbücher GmbH
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
Journal of revenue and pricing management
73
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Journal of retailing and consumer services
67
Journal of business research : JBR
59
European journal of operational research : EJOR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of retailing
37
International journal of industrial organization
36
International journal of production economics
31
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
Discussion papers / CEPR
25
Journal of marketing
23
Information systems research : ISR
20
International journal of hospitality management
20
International journal of production research
20
Omega : the international journal of management science
19
NBER working paper series
18
Economics letters
17
Production and operations management : an international journal of the Production and Operations Management Society
17
Discussion paper / Centre for Economic Policy Research
16
Journal of economics & management strategy : JEMS
15
Journal of the Academy of Marketing Science
15
CESifo working papers
14
European journal of marketing : EJM
14
NBER Working Paper
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Psychology & marketing
13
Working paper / National Bureau of Economic Research, Inc.
13
Applied economics
12
Discussion paper
12
Journal of marketing research : JMR
12
Marketing science
12
Transportation research / E : an international journal
12
Discussion paper / Tinbergen Institute
11
Marketing : ZFP ; journal of research and management
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,885
Other ZBW resources
9
Showing
1
-
10
of
2,894
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
2
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
3
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
Saved in:
4
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
5
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
6
Data-driven sports ticket pricing for multiple sales channels with heterogeneous customers
Arslan, Hayri Alper
;
Easley, Robert F.
;
Wang, Ruxian
; …
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
2
,
pp. 1241-1260
Persistent link: https://www.econbiz.de/10013258804
Saved in:
7
The effect of partitioned ticket prices on sport consumer perceptions and enduring attitudes
Hayduk, Ted, III
;
Brison, Natasha
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 522-536
Persistent link: https://www.econbiz.de/10012744665
Saved in:
8
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
9
Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Drayer, Joris
;
Shapiro, Stephen L.
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10011919181
Saved in:
10
Examining the role of price fairness in sport consumer ticket purchase decisions
Shapiro, Stephen L.
;
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011635484
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->