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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Einzelhandel
17,673
Retail trade
15,072
Theorie
10,422
Theory
10,234
Relationship marketing
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Beziehungsmarketing
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Brand management
7,676
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7,632
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Markenimage
6,640
Online-Handel
6,029
Online retailing
6,014
Customer satisfaction
5,740
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5,307
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4,666
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4,469
Dienstleistungsqualität
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Brand
4,369
Markenartikel
4,368
Electronic Commerce
4,190
E-commerce
4,033
Werbewirkung
3,603
Verbraucherverhalten
3,575
Advertising effects
3,565
Experiment
3,382
Preismanagement
3,358
Emotion
3,195
Advertising
3,083
Werbung
3,030
Privater Konsum
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Janssen, Maarten C. W.
20
Courty, Pascal
18
Shelegia, Sandro
18
Usman, Osly
18
Spann, Martin
17
Trachter, Nicholas
15
Monroe, Kent B.
14
Jiang, Baojun
13
Richards, Timothy J.
13
Snir, Avichai
13
Chen, Haipeng
12
Chen, Jing
12
Chen, Ying-Ju
12
Matsushima, Noriaki
12
Bergemann, Dirk
11
Diller, Hermann
11
Grewal, Dhruv
11
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11
Roth, Stefan
11
Rudanko, Leena
11
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10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
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10
Popkowski Leszczyc, Peter T. L.
10
Wilson, Christopher
10
Zhou, Jidong
10
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9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Natter, Martin
9
Rhodes, Andrew
9
Zeithammer, Robert
9
Zielke, Stephan
9
Cabral, Luís M. B.
8
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Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
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Ekonomiska forskningsinstitutet <Stockholm>
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Sonderforschungsbereich 303 Information und die Koordination Wirtschaftlicher Aktivitäten, Rheinische Friedrich-Wilhelms-Universität Bonn
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1
Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
78
Journal of revenue and pricing management
77
Journal of retailing and consumer services
73
European journal of operational research : EJOR
64
Journal of business research : JBR
61
International journal of production economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
International journal of industrial organization
43
Manufacturing & service operations management : M & SOM
43
Journal of retailing
42
The journal of product & brand management
34
Operations research
32
International journal of production research
27
Production and operations management : an international journal of the Production and Operations Management Society
27
Discussion papers / CEPR
26
NBER working paper series
26
Omega : the international journal of management science
26
Journal of marketing
23
NBER Working Paper
23
Discussion paper / Centre for Economic Policy Research
20
Economics letters
20
Information systems research : ISR
20
International journal of hospitality management
20
Transportation research / E : an international journal
20
Working paper / National Bureau of Economic Research, Inc.
19
Energy economics
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
CESifo working papers
16
Journal of the Academy of Marketing Science
16
Journal of marketing research : JMR
15
European journal of marketing : EJM
14
Journal of economics & management strategy : JEMS
14
Applied economics
13
Discussion paper
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing letters : a journal of research in marketing
13
Marketing science
13
Quantitative marketing and economics : QME
13
Journal of the Operational Research Society
12
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ECONIS (ZBW)
3,353
Other ZBW resources
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1
Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
Saved in:
2
Multiproduct retailing and consumer shopping behavior : the role of shopping costs
Flórez A., Jorge Hernán
;
Herrera-Araujo, Daniel
- In:
International journal of industrial organization
68
(
2020
),
pp. 1-30
Persistent link: https://www.econbiz.de/10012581695
Saved in:
3
Trends in
retail
pricing : a consumer perspective
Yeoman, Ian
;
Wheatley, Carol
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
16
(
2017
)
2
,
pp. 174-200
Persistent link: https://www.econbiz.de/10011705712
Saved in:
4
Selling with money-back guarantees: the impact on prices, quantities, and
retail
profitability
Akçay, Yalçın
;
Boyacı, Tamer
;
Zhang, Dan
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009791004
Saved in:
5
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
6
Countercyclical pricing : a consumer heterogeneity explanation
Guler, Ali Umut
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Economics letters
122
(
2014
)
2
,
pp. 343-347
Persistent link: https://www.econbiz.de/10010395677
Saved in:
7
Factors influencing purchase intention of store brands in organised fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
8
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
9
Fake discounts drive real revenues in
retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
10
Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers
Jalili, Monire
;
Pangburn, Michael S
;
Yazdani, Alireza
- In:
Production and operations management : the flagship …
33
(
2024
)
4
,
pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
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