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Pricing strategy
Consumer behaviour
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Werbewirkung
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Advertising effects
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Electronic Commerce
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Emotion
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Advertising
3,070
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Janssen, Maarten C. W.
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13
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Eric Cuvillier <Firma>
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European Pricing and Marketing Conference
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INSEAD
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Walter de Gruyter GmbH & Co. KG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of revenue and pricing management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of retailing and consumer services
64
Journal of business research : JBR
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of operational research : EJOR
40
International journal of industrial organization
36
Journal of retailing
35
The journal of product & brand management
31
Operations research
30
Manufacturing & service operations management : M & SOM
29
International journal of production economics
28
Discussion papers / CEPR
25
International journal of hospitality management
23
Journal of marketing
22
Information systems research : ISR
20
International journal of production research
19
Omega : the international journal of management science
19
Discussion paper / Centre for Economic Policy Research
17
Economics letters
17
NBER working paper series
17
Journal of the Academy of Marketing Science
16
Production and operations management : an international journal of the Production and Operations Management Society
15
CESifo working papers
14
European journal of marketing : EJM
14
NBER Working Paper
14
Production and operations management : the flagship research journal of the Production and Operations Management Society
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of economics & management strategy : JEMS
13
Marketing letters : a journal of research in marketing
13
Transportation research / E : an international journal
13
Applied economics
12
Discussion paper
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing science
12
Psychology & marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Discussion paper / Tinbergen Institute
11
Electronic commerce research
11
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
2
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
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3
Price presentation effects on green purchase intentions
Lee Weisstein, Fei
;
Asgari, Mohammadreza
;
Siew, Shir-way
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
Saved in:
4
Price fairness in the case of green products : enterprises' policies and consumers' perceptions
Dekhili, Sihem
;
Achabou, Mohamed Akli
- In:
Business strategy and the environment
22
(
2013
)
8
,
pp. 547-560
Persistent link: https://www.econbiz.de/10010235994
Saved in:
5
The effects of ethical framing on consumer price perceptions
Stanforth, Nancy
;
Hauck, William
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 615-623
Persistent link: https://www.econbiz.de/10008699345
Saved in:
6
Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
Reimers, Hanna
;
Hoffmann, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012003362
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7
Green product pricing with non-green product reference
Hong, Zhaofu
;
Wang, Hao
;
Yu, Yugang
- In:
Transportation research / E : an international journal
115
(
2018
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011884075
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8
Voluntary pricing mechanisms for green product purchase : altruistic versus self-enhancing consideration
Tripathi, Avinash
;
Pandey, Neeraj
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10012208860
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9
Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
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10
Pricing decision model for new and remanufactured short life-cycle products with green consumers
Gan, Shu San
;
Pujawan, I. Nyoman
;
Wahjudi, Didik
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
5
,
pp. 376-392
Persistent link: https://www.econbiz.de/10012117539
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