Similar Search Results

Hijabista willingness to accept premium pricing : an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Journal of Islamic marketing 13 (2022) 1, pp. 227-245

Persistent link: https://www.econbiz.de/10012797433

The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang

Lucky, Octhavian Sukmartha; Aisjah, Siti; Ningrum, … - 2023

Persistent link: https://www.econbiz.de/10014281625

Why customers intend to use express delivery services

Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94

Persistent link: https://www.econbiz.de/10011754169

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10013257982

Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation

St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781

Persistent link: https://www.econbiz.de/10011298085

Brand price differentials in retail distribution : product quality and service quality

Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760

Persistent link: https://www.econbiz.de/10011772192

Search at different price levels: the impact of knowledge and search cost

Smith, Gerald E. - In: Journal of Product & Brand Management 9 (2000) 3, pp. 164-178

Studies the impact of search cost and prior knowledge on consumer search at different price points in a market price distribution for telecommunications products. In an experiment it is found that buyers search differently on premium price products than they do on moderate and low price...

Persistent link: https://www.econbiz.de/10014895683

Determinants of celebrity-owned brands leveraging price premium

Singh, Gaganpreet; Pandey, Neeraj - In: Journal of fashion marketing and management 21 (2017) 3, pp. 361-384

Persistent link: https://www.econbiz.de/10011773345

How retailer money-back guarantees influence consumer preferences for retailer versus national brands

Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978

Persistent link: https://www.econbiz.de/10010380093

Price image consequences

Lombart, Cindy; Louis, Didier; Labbé-Pinlon, Blandine - In: Journal of retailing and consumer services 28 (2016), pp. 107-116

Persistent link: https://www.econbiz.de/10011434109

1
2
3
4
5
6
7
8
9
10
Next
Last