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~subject:"Produktentwicklung"
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I didn't win! : an overlooked...
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Produktentwicklung
Consumer behaviour
40
Konsumentenverhalten
40
Innovation
16
Innovation management
13
Innovationsmanagement
13
Customer integration
12
Kundenintegration
12
New product development
12
Produktgestaltung
11
Brand management
9
Markenführung
9
Product design
9
USA
8
United States
8
Crowdsourcing
7
Mass customization
7
Perception
7
Wahrnehmung
7
Beziehungsmarketing
6
Mass Customization
6
Psychology of advertising
6
Relationship marketing
6
Theorie
6
Theory
6
Werbepsychologie
6
Willingness to pay
5
Crowdfunding
4
Market research
4
Marktforschung
4
Brand
3
Brand image
3
Business start-up
3
Decision
3
Entscheidung
3
Integration
3
Knowledge transfer
3
Kunde
3
Luxury goods
3
Luxusgüter
3
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11
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10
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10
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English
12
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Schreier, Martin
11
Fuchs, Christoph
5
Dahl, Darren W.
3
Nishikawa, Hidehiko
3
Ogawa, Susumu
3
Franke, Nikolaus
2
Poetz, Marion K.
2
Acar, Oguz Ali
1
Baccarella, Christian V.
1
Maier, Lukas
1
Poetz, Marion Kristin
1
Voigt, Kai-Ingo
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Revolutionizing innovation : users, communities, and open innovation
1
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ECONIS (ZBW)
12
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
3
Crowdsourcing at MUJI
Ogawa, Susumu
;
Nishikawa, Hidehiko
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 439-456)
.
2016
Persistent link: https://www.econbiz.de/10014547647
Saved in:
4
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
5
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
6
Customer empowerment in new product development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
Saved in:
7
The value of crowdsourcing : can users really compete with professionals in generating new product ideas?
Poetz, Marion K.
;
Schreier, Martin
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10009504621
Saved in:
8
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
9
Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus
;
Poetz, Marion K.
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
Saved in:
10
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
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