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~subject:"Produktpiraterie"
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Produktpiraterie
Consumer behaviour
37
Konsumentenverhalten
36
Brand management
20
Markenführung
20
Brand image
17
Brand prestige
17
Markenimage
17
Luxury goods
13
Luxusgüter
13
Brand
12
Markenartikel
12
Public self-consciousness
11
brand prestige
10
Beziehungsmarketing
9
Face consciousness
9
Fashion leadership
9
Relationship marketing
9
Brand loyalty
7
Fashion
7
Mode
7
Service quality
6
Dienstleistungsqualität
5
Führungsstil
5
Gastronomie
5
Leadership style
5
Restaurant industry
5
face consciousness
5
Bekleidungsindustrie
4
China
4
Clothing industry
4
Social Web
4
Social web
4
Clothing
3
Coffeehouse
3
Cruise
3
Customer satisfaction
3
Emotion
3
Kreuzfahrt
3
Kundenzufriedenheit
3
Markentreue
3
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English
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Cui, Annie Peng
2
Jiang, Ling
2
Shan, Juan
2
Bashir, Irfan
1
Fazili, Asif Iqbal
1
Khan, Sameeullah
1
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European journal of marketing
1
Journal of business research : JBR
1
Journal of consumer marketing
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ECONIS (ZBW)
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A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
Saved in:
2
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
3
I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013536005
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