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~subject:"Professional sports"
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Professional sports
Sport
27
Sports
26
Sport event
25
Sportveranstaltung
25
Sportmarketing
23
Sports marketing
23
Sponsorship
20
Profisport
17
Canada
16
Kanada
16
Big event
15
Großveranstaltung
15
Sponsoring
15
Consumer behaviour
13
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Sport organization
11
Sportorganisation
11
Social Web
8
Social web
8
USA
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Olympic Games
7
Welt
7
World
7
Marketing
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Guerilla marketing
5
Guerilla-Marketing
5
Management
5
Organisation
5
Organization
5
Relationship marketing
5
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13
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13
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1
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1
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English
17
Author
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O'Reilly, Norm
13
Nadeau, John
7
Abeza, Gashaw
3
Séguin, Benoit
3
Burton, Rick
2
Finch, David J.
2
Heslop, Louise A.
2
Kaplan, Alan
2
Legg, David
2
Levallet, Nadège
2
Lyberger, Mark R.
2
Parent, Milena M.
2
Abdourazakou, Yann
1
Armenakyan, Anahit
1
Berger, Ida E.
1
Cakmak, Erdinc
1
Carvalho, Paulo
1
Delpy-Neirotti, Lisa
1
Fody, Emma
1
Foster, Bill
1
Foster, George
1
Harrison, Mark
1
Hernandez, Tony
1
Johnson, Scott R.
1
Jones, D. Floyd
1
Khosia, Neal
1
Lu, Irene R. R.
1
Murray, Ryan
1
Pegoraro, Ann
1
Rahinel, Ryan
1
Shank, Matthew D.
1
Shimizu, Carlos
1
Song, Doori
1
Stern, David
1
Teed, Kenneth C.
1
Verwey, Sonja
1
Yim, Brian H.
1
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Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International sports marketing : principles and perspectives
1
Journal of strategic marketing
1
Sport business insights
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
17
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1
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
2
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
3
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
4
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
7
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
Saved in:
8
Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
; …
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
Saved in:
9
Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George
;
O'Reilly, Norm
;
Shimizu, Carlos
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
Saved in:
10
Sports business unplugged : leadership challenges from the world of sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
Saved in:
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