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~subject:"Professional sports"
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Neuromarketing im Sport
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Professional sports
Sports marketing
2,068
Sportmarketing
2,050
Sponsorship
1,836
Sponsoring
1,827
Consumer behaviour
1,107
Konsumentenverhalten
1,093
Profisport
1,086
Sport
1,040
Sports
978
Fußball
581
Football
579
Sportveranstaltung
568
Sport event
556
Neuromarketing
544
Brand management
528
Markenführung
519
Deutschland
509
Germany
486
Sportorganisation
484
Sport organization
480
Markenimage
376
Brand image
375
Werbewirkung
357
Advertising effects
348
USA
263
United States
251
Marketingmanagement
242
Marketing management
241
Relationship marketing
230
Beziehungsmarketing
227
Sportökonomik
213
Marketing
211
Sports economics
209
Online-Marketing
195
Internet marketing
192
sponsorship
182
Social Web
179
Social web
179
Sportpolitik
170
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522
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131
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834
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249
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2
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790
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790
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61
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43
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43
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34
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33
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33
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23
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22
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17
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17
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6
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1
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English
985
German
92
French
4
Polish
2
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2
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1
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Funk, Daniel C.
14
Kunkel, Thilo
14
Biscaia, Rui
13
McDonald, Heath
13
Drayer, Joris
10
Dwyer, Brendan
10
Ko, Yong Jae
10
Pedersen, Paul M.
10
Andreff, Wladimir
9
Chadwick, Simon
9
Heere, Bob
9
Inoue, Yuhei
9
Katz, Matthew
9
Nufer, Gerd
9
Zhang, James J.
9
Desbordes, Michel
8
Filo, Kevin
8
Kim, Yu Kyoum
8
Shapiro, Stephen L.
8
Shuv-Ami, Avichai
8
Uhrich, Sebastian
8
Vrontis, Demetris
8
Byon, Kevin K.
7
Bühler, André W.
7
Cobbs, Joe
7
Dickson, Geoff
7
Doyle, Jason P.
7
James, Jeffrey D.
7
Koronios, Konstantinos
7
Lock, Daniel
7
O'Reilly, Norm
7
Schreyer, Dominik
7
Woisetschläger, David
7
Breuer, Christoph
6
Budzinski, Oliver
6
Cho, Heetae
6
Cornwell, T. Bettina
6
Havard, Cody T.
6
Humphreys, Brad R.
6
Manoli, Argyro Elisavet
6
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Springer Fachmedien Wiesbaden
5
Edward Elgar Publishing
4
Technische Universität Braunschweig
2
Athens Institute for Education and Research
1
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Fachhochschule Reutlingen / European School of Business
1
Friedrich-Schiller-Universität Jena
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
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1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
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1
NMP-Verlag
1
Philipps-Universität Marburg
1
Technische Universität Dortmund / Juniorprofessur für Dienstleistungsmanagement
1
Universität Leipzig
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
utzverlag
1
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Published in...
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International journal of sport management and marketing : IJSMM
84
Journal of sport management : the official journal of the North American Society of Sport Management
83
International journal of sports marketing & sponsorship
80
European Sport management quarterly : ESMQ
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
69
Sport management review
66
Journal of sports economics
23
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
13
Journal of business research : JBR
12
International sports marketing : principles and perspectives
10
Journal of strategic marketing
10
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
Springer eBook Collection
6
SpringerLink / Bücher
6
Gabler Edition Wissenschaft
5
Marketing intelligence & planning
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Event- und Impaktforschung
4
Journal of business strategy
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Research
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European research studies
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
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ECONIS (ZBW)
1,085
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
4
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
5
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
6
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
7
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
8
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
9
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
10
Strategic
sponsoring
in professional sport : a review and conceptualization
Demir, Robert
;
Söderman, Sten
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
3
,
pp. 271-300
Persistent link: https://www.econbiz.de/10011407110
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