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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
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Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick; Chien, Chih-I. James; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui; Correia, Abel; Rosado, Antonio Fernando; … - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10003816851