Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Profisport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Motives of United States and J...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Profisport
Sports marketing
21
Consumer behaviour
20
Konsumentenverhalten
19
Sportmarketing
19
Professional sports
16
Sports
12
Sport
11
Sport organization
9
Sportorganisation
9
Brand management
8
USA
8
United States
8
Markenführung
7
Sport event
7
Sportveranstaltung
7
Ball game
5
Ballsport
5
Brand image
5
Markenimage
5
Sponsorship
5
Arbeitsgruppe
4
Japan
4
Motivation
4
Sponsoring
4
Team
4
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Satisfaction
3
Team identification
3
Zufriedenheit
3
Athletes
2
Brand dilution
2
Brand extension
2
CSR motive
2
College athletics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Language
All
English
16
Author
All
James, Jeffrey D.
9
Matsuoka, Hirotaka
3
Ross, Stephen D.
3
Walsh, Patrick
3
Du, James
2
Adachi, Natsumi
1
Anderson, Dean
1
Andrew, Damon P. S.
1
Biscaia, Rui
1
Casper, Jonathan M.
1
Chien, Chih-I. James
1
Correia, Abel
1
Delia, Elizabeth B.
1
Gordon, Brian
1
Gordon, Brian S.
1
Greenwell, T. Christopher
1
Gulavani, Susmit S.
1
Heere, Bob
1
Kanters, Michael A.
1
Kim, Amy Chan Hyung
1
Kim, Seungmo
1
Kinoshita, Keita
1
Kwon, Hyungil
1
Maroco, João
1
Maxwell, Heather D.
1
Naylor, Michael
1
O'Neal, Nick
1
Pu, Haozhou
1
Robinson, Matthew
1
Rosado, Antonio Fernando
1
Ross, Stephen David
1
Trail, Galen T.
1
Wada, Yukako
1
Wann, Daniel L.
1
Yamashita, Rei
1
Yoshida, Masayuki
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing analysis in sport business : global perspectives
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
2
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
3
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
4
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
5
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
6
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
7
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
8
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
9
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
10
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
