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~subject:"Profisport"
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Profisport
Consumer behaviour
24
Konsumentenverhalten
19
Sports
17
Sponsorship
16
Sport
16
Sport event
16
Sportveranstaltung
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
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13
Brand image
12
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12
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11
Großveranstaltung
11
Kanada
11
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11
Brand management
9
Designation of origin
9
Herkunftsbezeichnung
9
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9
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7
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Olympic Games
6
Social Web
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Social web
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Welt
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World
6
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5
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Ball game
4
Ballsport
4
Beziehungsmarketing
4
Bibliometrics
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4
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4
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4
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O'Reilly, Norm
14
Nadeau, John
8
Abeza, Gashaw
3
Burton, Rick
2
Finch, David J.
2
Heslop, Louise A.
2
Kaplan, Alan
2
Legg, David
2
Levallet, Nadège
2
Séguin, Benoit
2
Abdourazakou, Yann
1
Armenakyan, Anahit
1
Berger, Ida E.
1
Cakmak, Erdinc
1
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1
Fody, Emma
1
Foster, Bill
1
Foster, George
1
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1
Hernandez, Tony
1
Jones, D. Floyd
1
Khosia, Neal
1
Lu, Irene R. R.
1
Lyberger, Mark R.
1
McCarthy, Larry M.
1
Murray, Ryan
1
Parent, Milena M.
1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
4
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of strategic marketing
1
Sport business insights
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
14
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1
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
2
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
4
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
5
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
6
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
7
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
Saved in:
8
Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
; …
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
Saved in:
9
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
10
Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George
;
O'Reilly, Norm
;
Shimizu, Carlos
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
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