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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; … - In: International journal of sport management and marketing … 6 (2009) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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The commercialisation of sport
Slack, Trevor - 2004
pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry … of team sports / Bill Gerrard -- pt. 5. Sport sponsorship: "Money for nothing and your cheques for free?" : a critical … : from struggling entrepreneurs to national businesses to transnational corporations / George H. Sage ; Sports globalisation …
Persistent link: https://www.econbiz.de/10013523220
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Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.; Ayenor, Nana Ama; Hammond, Marilyn; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
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Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.; Wilde, Ari de - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10010467244