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Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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Integer goal programming in advertising media selection
Keown, Arthur J.; Duncan, Calvin P. - In: Decision sciences : DS 10 (1979) 4, pp. 577-592
Persistent link: https://www.econbiz.de/10002211987
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Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de - In: Journal of advertising research 18 (1978) 3, pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
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Discount effects on media plans
Kaplan, Robert S.; Shocker, Allan D. - In: Journal of advertising research 11 (1971) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
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A media selection model and its optimization by dynamic programming
Little, John D. C.; Lodish, Leonard M. - In: Industrial management review : IMR 8 (1966) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10002378836
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Wolfram Language for Teaching Computational Thinking to K-12 Learners
Gamble, Alyson - In: International Journal of People-Oriented Programming (IJPOP) 6 (2017) 1, pp. 50-58
Computational thinking is a necessary skill, but developing it among young learners can be a difficult process. Wolfram Research, known in part for its accessible Wolfram Language and complex computational tool Mathematica, has recently developed new initiatives for introducing computational...
Persistent link: https://www.econbiz.de/10012047145
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High School Introductory Programming on Raspberry Pi Made from Scratch
Luse, Andy; Hammer, Bryan - In: International Journal of People-Oriented Programming (IJPOP) 6 (2017) 2, pp. 33-45
programming during a short interaction. Results show that, with only a four-hour engagement, students show a significant increase … in programming self-efficacy. Furthermore, results show that this increase is the same for both males and females. This … provides promising results for those who wish to effectively introduce programming to novices, even over a short engagement …
Persistent link: https://www.econbiz.de/10012047148
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Changing Times: A study of change management and institutional innovation within theatre organizations
Drew, Gretchen E. - 2011
viii, 62 pp. Examining Committee Chair: Dr. Patricia Dewey
Persistent link: https://www.econbiz.de/10009447423
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Ein dynamisches Simulationsmodell als Instrument zur Wirkungsanalyse agrarwirtschaftlicher Maßnahmen im Talgebiet
Lehmann, Bernard - 1984
Persistent link: https://www.econbiz.de/10000000181