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~subject:"Psychology of advertising"
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Psychology of advertising
Werbewirkung
7,881
Advertising effects
7,656
Werbung
3,785
Advertising
3,743
Konsumentenverhalten
3,551
Consumer behaviour
3,536
Online-Marketing
2,102
Internet marketing
2,092
Markenführung
1,131
Brand management
1,130
Markenimage
968
Brand image
956
Fernsehwerbung
804
Television advertising
798
United States
687
USA
684
Social Web
615
Social web
614
Theorie
580
Theory
564
Deutschland
522
Brand
507
Markenartikel
505
Germany
497
Marketingmanagement
467
Marketing management
464
Emotion
449
Celebrity endorsement
441
Celebrity-Werbung
441
Werbepsychologie
425
Zielgruppe
379
Target group
375
advertising
351
Experiment
315
Wahrnehmung
269
Perception
265
Viral marketing
258
Virales Marketing
258
Children
255
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Online availability
All
Undetermined
117
Free
37
Type of publication
All
Article
285
Book / Working Paper
127
Journal
2
Type of publication (narrower categories)
All
Article in journal
241
Aufsatz in Zeitschrift
241
Aufsatz im Buch
43
Book section
43
Hochschulschrift
37
Graue Literatur
32
Non-commercial literature
32
Thesis
28
Arbeitspapier
25
Working Paper
25
Bibliografie enthalten
12
Bibliography included
12
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Konferenzschrift
3
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Lehrbuch
2
Reprint
2
Textbook
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
Sammlung
1
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Language
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English
332
German
79
French
1
Polish
1
Russian
1
Author
All
Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Pelsmacker, Patrick de
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Grossman, Michael
5
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Fennis, Bob Michaël
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Rashad, Inas
4
Septianto, Felix
4
Stroebe, Wolfgang
4
Yoon, Sukki
4
Chang, Chingching
3
Chou, Shin-Yi
3
Cornwell, T. Bettina
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Moser, Klaus
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Wu, Linwan
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
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Institution
All
National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
2
Chambre de commerce et d'industrie de Paris
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Shaker Verlag
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
30
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Europäische Hochschulschriften / 5
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Health marketing quarterly
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
NBER Working Paper
3
NBER working paper series
3
Administrative Sciences : open access journal
2
Advertising in new formats and media : current research and implications for marketers
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
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ECONIS (ZBW)
414
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1
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1
Fernsehwerbung
: theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
Saved in:
2
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
3
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
4
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
8
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
9
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
10
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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