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Corporate identity orientation and disorientation : a complexity theory perspective

Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424

Persistent link: https://www.econbiz.de/10012238097

The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011880776

Quo vadis corporate marketing?

Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646

Persistent link: https://www.econbiz.de/10012643939

Corporate brand orientation : identity, internal images, and corporate identification matters

Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737

Persistent link: https://www.econbiz.de/10012643961

Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication

Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432

Persistent link: https://www.econbiz.de/10013380485

Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...

Persistent link: https://www.econbiz.de/10014292697