//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Breaking the measurement and e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Public relations
Measurement
22,380
Messung
22,094
Evaluation
13,133
Bewertung
11,822
Öffentlichkeitsarbeit
9,699
Theorie
8,370
Theory
8,345
Deutschland
4,022
Germany
3,631
USA
3,549
United States
3,381
Armut
3,075
Poverty
3,050
Welt
2,499
World
2,492
evaluation
2,289
Risiko
1,892
Risk
1,851
Schätzung
1,694
Estimation
1,666
Corporate disclosure
1,562
Unternehmenspublizität
1,562
Kommunikation
1,533
Corporate social responsibility
1,483
Corporate Social Responsibility
1,473
Einkommensverteilung
1,381
Income distribution
1,360
Communication
1,347
Return on investment
1,319
Consumer behaviour
1,286
Konsumentenverhalten
1,263
EU-Staaten
1,235
EU countries
1,233
Return on Investment
1,229
Risikomaß
1,204
Risk measure
1,203
Productivity
1,165
measurement
1,156
Produktivität
1,131
more ...
less ...
Online availability
All
Undetermined
2,674
Free
1,130
Type of publication
All
Article
5,889
Book / Working Paper
3,460
Journal
37
Type of publication (narrower categories)
All
Article in journal
3,558
Aufsatz in Zeitschrift
3,558
Aufsatz im Buch
1,818
Book section
1,818
Graue Literatur
604
Non-commercial literature
604
Hochschulschrift
536
Thesis
416
Collection of articles of several authors
393
Sammelwerk
393
Arbeitspapier
316
Working Paper
316
Aufsatzsammlung
251
Case study
240
Fallstudie
240
research-article
217
Bibliografie enthalten
182
Bibliography included
182
Lehrbuch
115
Konferenzschrift
113
Textbook
109
Ratgeber
95
Guidebook
88
Conference proceedings
79
review-article
58
Conference paper
56
Handbook
56
Handbuch
56
Konferenzbeitrag
56
Amtsdruckschrift
53
Government document
53
Bibliographie
38
review
34
case-report
22
conceptual-paper
22
viewpoint
22
Collection of articles written by one author
21
Sammlung
21
Fallstudiensammlung
17
Glossar enthalten
16
more ...
less ...
Language
All
English
6,696
German
2,515
Undetermined
112
French
46
Polish
17
Dutch
16
Russian
15
Spanish
7
Italian
6
Swedish
6
Hungarian
4
Norwegian
2
Romanian
2
Finnish
1
Croatian
1
Lithuanian
1
Portuguese
1
more ...
less ...
Author
All
Zerfaß, Ansgar
72
Lies, Jan
67
Bruhn, Manfred
59
Bentele, Günter
35
Coombs, W. Timothy
35
Röttger, Ulrike
35
Heath, Robert L.
34
Melewar, T. C.
25
Watson, Tom
24
Verčič, Dejan
19
Hussainey, Khaled
18
Ingenhoff, Diana
18
Romenti, Stefania
18
Sriramesh, Krishnamurthy
18
Gregory, Anne
17
Kitchen, Philip J.
17
Sievert, Holger
17
Waters, Richard D.
17
Esch, Franz-Rudolf
16
Holladay, Sherry J.
16
Ihlen, Øyvind
16
L'Etang, Jacquie
16
Pang, Augustine
16
Balmer, John M. T.
15
Camilleri, Mark Anthony
15
Goodman, Michael B.
15
Scott, David Meerman
15
Johansen, Winni
14
Mast, Claudia
14
Piwinger, Manfred
14
Podnar, Klement
14
Saxton, Gregory D.
14
Szyszka, Peter
14
Tench, Ralph
13
Adlmaier-Herbst, Dieter Georg
12
Edwards, Lee
12
Hoffjann, Olaf
12
Huck-Sandhu, Simone
12
Langner, Tobias
12
Meckel, Miriam
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
69
National Bureau of Economic Research
13
Verlag Dr. Kovač
8
OECD
7
Herbert von Halem Verlag
5
Nuclear Energy Agency
5
Taylor and Francis
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IGI Global
4
Nomos Verlagsgesellschaft
4
BDW, Deutscher Kommunikationsverband
3
Basel Committee on Banking Supervision
3
Chartered Institute of Public Relations
3
Europäische Kommission
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
3
Institute of Public Relations
3
International Association of Business Communicators
3
International Monetary Fund
3
Kanada
3
Organisation for Economic Co-operation and Development
3
Uni-Taschenbücher GmbH
3
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
3
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
3
Advertising Federation of America / Bureau of Research and Education
2
Akademische Gesellschaft für Unternehmensführung & Kommunikation
2
Annual Congress of American Industry <51., 1946, New York, NY>
2
Association Technique d'Harmonisation de Cabinets d'Audit et de Conseil
2
Deutsche Landwirtschafts-Gesellschaft
2
Edward Elgar Publishing
2
European Public Relations Education and Research Association
2
Europäische Kommission / Europäisches Amt für Betrugsbekämpfung
2
Europäische Kommission / Generaldirektion Kommunikation
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Ökologische Wirtschaftsforschung <Berlin>
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Leuphana Universität Lüneburg
2
more ...
less ...
Published in...
All
Corporate communications : an international journal
192
Journal of Communication Management
181
Journal of communication management : an international journal
143
Journal of business ethics : JOBE
87
Corporate Communications: An International Journal
86
SpringerLink / Bücher
85
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
48
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Management communication quarterly : an international journal
30
Research
30
Journal of accounting and public policy
29
Europäische Hochschulschriften / 5
28
Business strategy and the environment
27
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Springer eBook Collection
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Journal of business strategy
21
European journal of marketing : EJM
20
Nonprofit-PR
20
Public Relations
20
more ...
less ...
Source
All
ECONIS (ZBW)
8,851
Other ZBW resources
384
USB Cologne (EcoSocSci)
132
RePEc
12
BASE
6
EconStor
1
Showing
1
-
10
of
9,386
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Breaking the
measurement
and
evaluation
deadlock : a new approach and model
Macnamara, Jim
- In:
Journal of communication management : an international …
19
(
2015
)
4
,
pp. 371-387
Persistent link: https://www.econbiz.de/10011449024
Saved in:
2
Erfolgskontrolle
Leinemann, Ralf
- In:
Industrie-Analyst-Relations in Deutschland
,
(pp. 169-187)
.
2008
Persistent link: https://www.econbiz.de/10003652913
Saved in:
3
Creating business value through corporate communication : a theory-based framework and its practical application
Zerfaß, Ansgar
;
Viertmann, Christine
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10011600014
Saved in:
4
Public relations
measurement
and
evaluation
Macnamara, Jim
- In:
Public Relations
,
(pp. 249-273)
.
2021
Persistent link: https://www.econbiz.de/10012504926
Saved in:
5
A qualitative study and a
measurement
and
evaluation
of public relations social media campaigns in Cyprus
Komodromos, Marcos
;
Masouras, Andreas
;
Nicoli, Nicholas
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 479-499
Persistent link: https://www.econbiz.de/10012693747
Saved in:
6
Conceptualizing quantitative research in public relations
Grunig, James E.
- In:
Public relations metrics : research and evaluation
,
(pp. 88-119)
.
2008
Persistent link: https://www.econbiz.de/10003753830
Saved in:
7
Evaluation
: Unternehmensrealität, Messbarkeit und Durchsetzbarkeit
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 100-105)
.
2008
Persistent link: https://www.econbiz.de/10003767115
Saved in:
8
Aspekte der integrierten Unternehmenskommunikation - Begriff, Auswirkung und Messung
Grove Ditlevsen, Marianne
- In:
Kooperation und Effizienz in der …
,
(pp. 15-29)
.
2006
Persistent link: https://www.econbiz.de/10003322861
Saved in:
9
Aspekte der integrierten Unternehmenskommunikation : Begriff, Auswirkung und Messung
Grove Ditlevsen, Marianne
- In:
Kooperation und Effizienz in der …
,
(pp. 15-29)
.
2008
Persistent link: https://www.econbiz.de/10003700639
Saved in:
10
Communication evluation and
measurement
: skills, practices and utilization in European organizations
Zerfaß, Ansgar
;
Verc̆ic̆, Dejan
;
Volk, Sophia Charlotte
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10011599988
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->