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Total quality marketing : what has to come next in sales, marketing and advertising
Fraser-Robinson, John - 1991
Persistent link: https://www.econbiz.de/10004107714
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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen - 1986
Persistent link: https://www.econbiz.de/10013340924
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Product quality and advertising in markets for search and experience goods
Kraft, Kornelius - 1987
Persistent link: https://www.econbiz.de/10000762131
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Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen - 1984
Persistent link: https://www.econbiz.de/10000073451
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Dissipative advertising signals quality even without repeat purchases
Linnemer, Laurent (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712507
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A model of advertising and product quality
Schmalensee, Richard - In: Journal of political economy 86 (1978) 3, pp. 485-503
Persistent link: https://www.econbiz.de/10002785219
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Advertising, consumer information, and product quality
Kotowitz, Y.; Mathewson, F. - 1977
Persistent link: https://www.econbiz.de/10003607409
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Produktqualität und Werbung : ein Gleichgewichtsmodell
Berninghaus, Siegfried - 1981
Persistent link: https://www.econbiz.de/10009502288
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Essays in the economics of media markets
Lin, Panlang - 2012
Persistent link: https://www.econbiz.de/10009674364
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Advertising as a signal
Kihlstrom, Richard E.; Riordan, Michael H. - In: Journal of political economy 92 (1984) 3, pp. 427-450
Persistent link: https://www.econbiz.de/10002215006