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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Advancing research on loyalty programs : a future research agenda
Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846
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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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Staying power of churn prediction models
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
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Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864