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Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Sharma, Rajesh - In: South Asian journal of management : SAJM 26 (2019) 1, pp. 136-150
Persistent link: https://www.econbiz.de/10012101812
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Disparate satisfaction scores? Consider your customer's country-of-origin : a case study
Seger-Guttmann, Tali; Vilnai-Yavetz, Iris; Rosenbaum, … - In: The international review of retail, distribution and … 27 (2017) 2, pp. 189-206
Persistent link: https://www.econbiz.de/10011704063
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When birds flock together : an identification of the destination social servicescape
Line, Nathaniel D.; Hanks, Lydia; McGinley, Sean - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 882-894
Persistent link: https://www.econbiz.de/10011941772
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 2, pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
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The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho; Kim, Min-Seong; Lee, Seonjeong - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 472-490
Persistent link: https://www.econbiz.de/10012176672