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~subject:"Relationship marketing"
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Theories for marketing systems...
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Relationship marketing
Marketing
31,287
Marktforschung
12,270
Market research
6,551
Distribution channel
4,857
Vertriebsweg
4,854
Theorie
4,608
Theory
4,582
Marketingmanagement
4,313
Marketing management
4,065
Consumer behaviour
4,039
Deutschland
3,917
Konsumentenverhalten
3,916
Germany
3,134
marketing
2,566
USA
2,063
United States
1,835
Beziehungsmarketing
1,676
Einzelhandel
1,402
Management
1,352
Strategisches Management
1,289
Retail trade
1,233
Electronic Commerce
1,205
Vereinigte Staaten
1,170
Werbung
1,157
Agribusiness
1,105
Marketingtheorie
1,046
Marketing theory
1,031
Brand management
1,004
Markenführung
996
Online-Marketing
984
Internet marketing
975
E-commerce
966
Innovation
944
Advertising
908
Internet
906
Absatz
857
Economics
847
Lieferantenmanagement
770
Supplier relationship management
769
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471
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141
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Article
957
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736
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6
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709
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43
Ratgeber
42
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40
Lehrbuch
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38
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32
Handbuch
32
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28
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13
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8
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8
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3
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1,148
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562
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Bruhn, Manfred
20
Homburg, Christian
13
Neslin, Scott A.
11
Kotler, Philip
10
Armstrong, Gary
9
Bauer, Hans H.
9
Günter, Bernd
9
Herrmann, Andreas
9
Helm, Sabrina
8
Schüller, Anne M.
8
Stauss, Bernd
8
Verhoef, Peter C.
8
Fink, Klaus-J.
7
Fuchs, Gerhard
6
Huber, Frank
6
Kumar, V.
6
Meyer, Anton
6
Schramm-Klein, Hanna
6
Albers, Sönke
5
Frasquet Deltoro, Marta
5
Grönroos, Christian
5
Konuş, Umut
5
Lindgreen, Adam
5
Meffert, Heribert
5
Payne, Adrian
5
Ruyter, Ko de
5
Schögel, Marcus
5
Shankar, Venkatesh
5
Sheth, Jagdish N.
5
Straker, Karla
5
Winkelmann, Peter
5
Wrigley, Cara
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Egan, John
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gremler, Dwayne D.
4
Grewal, Dhruv
4
Heinrich, Stephan
4
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American Marketing Association
8
Springer Fachmedien Wiesbaden
3
AMACOM
2
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Universität Trier / Lehrstuhl für Marketing und Innovation
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Johann Heinrich von Thünen-Institut
1
Josef Eul Verlag GmbH
1
Ludwig-Maximilians-Universität München
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rostocker Bankenkolloquium <2002, Rostock>
1
Springer Gabler <Firma>
1
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Journal of business research : JBR
33
SpringerLink / Bücher
28
Journal of retailing and consumer services
27
Industrial marketing management : the international journal for industrial and high-tech firms
22
Gabler Edition Wissenschaft
18
Journal of retailing
16
Journal of the Academy of Marketing Science
14
The journal of business & industrial marketing
13
Journal of business-to-business marketing
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Marketing intelligence & planning
11
Europäische Hochschulschriften / 5
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Springer eBook Collection / Business and Economics
9
Gabler-Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
The international review of retail, distribution and consumer research
8
Cogent business & management
7
European Journal of Marketing
7
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
International journal of technology marketing : IJTMkt
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of service research : JSR
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Springer eBook Collection
6
The marketing review
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Die Bank
5
European journal of marketing : EJM
5
Hamburger Schriften zur Marketingforschung
5
Handbook of relationship marketing
5
International journal of production economics
5
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Source
All
ECONIS (ZBW)
1,655
Other ZBW resources
24
USB Cologne (EcoSocSci)
16
BASE
6
RePEc
1
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1
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1
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
2
Scenarios in customer management
Stone, Merlin
;
Woodcock, Neil
- In:
Scenarios in marketing : from vision to decision
,
(pp. 83-99)
.
2006
Persistent link: https://www.econbiz.de/10003382543
Saved in:
3
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel
Marketing
: Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008652908
Saved in:
4
The performance implications of perceptual differences of dependence in
marketing
channels : the mediating role of trust
Yang, Zhilin
;
Jia, Flora Fang
;
Cai, Shaohan
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
Saved in:
5
The role of digital channels in industrial
marketing
communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
6
The artist-art dealer relationship as a
marketing
channel
Cellini, Roberto
;
Cuccia, Tiziana
- In:
Research in economics : an international review of economics
68
(
2014
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10010465736
Saved in:
7
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
8
Relationship
marketing
and distribution channels
Weitz, Barton A.
;
Jap, Sandy D.
- In:
Handbook of relationship marketing
,
(pp. 209-244)
.
2000
Persistent link: https://www.econbiz.de/10001559319
Saved in:
9
Neue Wege zum Kunden : Multi-Channel-Vertrieb im Bankgeschäft
Schmoll, Anton
(
ed.
);
Ronzal, Wolfgang
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001563059
Saved in:
10
Relational
marketing
throughout the history of commercial exchange : blind spots in
marketing
's origin story
Edwards, Chase J.
;
Baker, Brent L.
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10012258198
Saved in:
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