Narrow search
Showing 1 - 10 of 9,119
Cover Image
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Cover Image
Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Cover Image
Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.; Herk, Hester van - In: Journal of international marketing 17 (2009) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
Cover Image
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Cover Image
How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
Cover Image
Internal brand equity defines customer experience
Ghose, Kamal - In: Direct marketing : an international journal 3 (2009) 3, pp. 177-185
Persistent link: https://www.econbiz.de/10003936483
Cover Image
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Cover Image
Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
Cover Image
Hospitality-based critical incidents : a cross-cultural comparison
Swanson, Scott R.; Huang, Yinghua; Wang, Baoheng - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 50-68
Persistent link: https://www.econbiz.de/10010249721
Cover Image
Customs
Volpe Martincus, Christian; Carballo, Jerónimo; … - 2016
In this paper, we estimate the effects of custom-related delays on firms' exports. In so doing, we use a unique dataset that consists of the universe of Uruguay's export transactions over the period 2002-2011 and includes precise information on the actual time it took for each of these...
Persistent link: https://www.econbiz.de/10011521248