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No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael; Whitler, Kimberly; Hoegg, JoAndrea - In: MSI reports : working paper series (2009) 4, pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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Customer and costs perception in a multi-channel service sales
Pastuszak, Zbigniew; Lipowski, Marcin; Bondos, Ilona - In: International journal of value chain management : IJVCM 11 (2020) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10012206761
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda - In: Journal of customer behaviour 17 (2018) 3, pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011