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~subject:"Relationship marketing"
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Relationship marketing
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Bauer, Hans H.
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Karjaluoto, Heikki
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Palmatier, Robert W.
7
Sesé, F. Javier
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Silberer, Günter
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Vrontis, Demetris
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Wilde, Klaus D.
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Casidy, Riza
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Fink, Klaus-J.
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Gerpott, Torsten J.
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Ratten, Vanessa
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Gupta, Sunil
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Ormrod, Robert P.
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Reichwald, Ralf
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4
Akroush, Mamoun N.
4
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4
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Arthur D. Little International Inc. <Wiesbaden>
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Chartered Institute of Marketing
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Econometrisch Instituut <Rotterdam>
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Freie Universität Berlin
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Fundacja Uniwersytetu Ekonomicznego w Krakowie
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Fördergesellschaft Marketing an der Universität Augsburg
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INSEAD
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INSEAD-Wharton Alliance Center for Global Research & Development
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Information Resources Management Association
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Institut für Marktorientierte Unternehmensführung Mannheim
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
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Universität Mannheim
1
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1
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Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of business research : JBR
49
Journal of retailing and consumer services
43
The journal of business & industrial marketing
31
Journal of strategic marketing
30
SpringerLink / Bücher
24
International journal of electronic customer relationship management : IJECRM
20
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Cogent business & management
16
International journal of hospitality management
15
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Asia Pacific journal of marketing and logistics
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing
12
The journal of product & brand management
12
Journal of marketing communications
11
Business process management journal
10
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Journal of marketing
10
Journal of marketing management : MM
10
Marketing intelligence & planning
10
Springer eBook Collection / Business and Economics
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
The marketing review
10
Tourism management : research, policies, practice
10
International journal of internet marketing and advertising : IJIMA
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The service industries journal
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of contemporary hospitality management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
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ECONIS (ZBW)
2,344
Other ZBW resources
14
USB Cologne (EcoSocSci)
1
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1
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
2
Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
Saved in:
3
Möglichkeiten und Grenzen der marktorientierten Führung in deregulierten Märkten am Beispiel der Deutschen Bahn
Mehdorn, Hartmut
;
Klein-Bölting, Ralf
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 195-208)
.
2007
Persistent link: https://www.econbiz.de/10003584487
Saved in:
4
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
5
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
6
Foreign market entry strategy
Michalski, Eugeniusz
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
Saved in:
7
The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee
;
Pires, Guilherme D.
- In:
Global business & economics review
17
(
2015
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
Saved in:
8
Conceptualising the application of relationship marketing orientation to the internal business environment
Pires, Guilherme
;
Cheung, Rachel Shuk Yee
-
2012
Persistent link: https://www.econbiz.de/10011936717
Saved in:
9
Integrated marketing communications in mobile context
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Sinisalo, Jaakko
; …
- In:
International advertising and communication : current …
,
(pp. 397-415)
.
2006
Persistent link: https://www.econbiz.de/10003378198
Saved in:
10
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
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