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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
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Möglichkeiten und Grenzen der marktorientierten Führung in deregulierten Märkten am Beispiel der Deutschen Bahn
Mehdorn, Hartmut; Klein-Bölting, Ralf - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 195-208). 2007
Persistent link: https://www.econbiz.de/10003584487
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert (contributor) - 2011
Persistent link: https://www.econbiz.de/10009314493
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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Foreign market entry strategy
Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
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The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee; Pires, Guilherme D. - In: Global business & economics review 17 (2015) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
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Conceptualising the application of relationship marketing orientation to the internal business environment
Pires, Guilherme; Cheung, Rachel Shuk Yee - 2012
Persistent link: https://www.econbiz.de/10011936717
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Integrated marketing communications in mobile context
Leppäniemi, Matti; Karjaluoto, Heikki; Sinisalo, Jaakko; … - In: International advertising and communication : current …, (pp. 397-415). 2006
Persistent link: https://www.econbiz.de/10003378198
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Situation approach as success factor of mobile marketing
Link, Jörg; Seidl, Franziska - In: Handbook of research on mobile marketing management, (pp. 115-128). 2010
Persistent link: https://www.econbiz.de/10003919348