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Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik; Ponnuru, Karteek Ramalinga; Kumar, Anil; … - In: International journal of business information systems : … 26 (2017) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Online Reputation Mechanisms : Online Reputation und deren Management am Beispiel der Hotelindustrie
Rauh, Iris C. - 2010
Persistent link: https://www.econbiz.de/10008901712
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How large companies react to negative Facebook comments
Dekay, Sam H. - In: Corporate communications : an international journal 17 (2012) 3, pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria; Porter, McDowell; Fuller, Nicole R.; Min, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
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Social media communication strategies
Floreddu, Paola Barbara; Cabiddu, Francesca - In: The journal of services marketing 30 (2016) 5, pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
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Marktstudie Social Media Monitoring Tools : IT-Lösungen zur Beobachtung und Analyse unternehmensstrategisch relevanter Informationen im Internet.
Kasper, Harriet; Dausinger, Moritz; Kett, Holger; … - 2010
Persistent link: https://www.econbiz.de/10008810947
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592