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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International business review : the official journal of … 23 (2014) 1, pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
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Analytics for customer engagement
Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Challenges and solutions for marketing in a digital era
Leeflang, Peter; Verhoef, Peter C.; Dahlström, Peter; … - In: European management journal 32 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
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Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru; Frech, Bernadette; Leeflang, Peter; … - In: European journal of marketing 57 (2023) 2, pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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Multi-index binary response analysis of large data sets
Naik, Prasad A.; Wedel, Michel; Kamakura, Wagner A. - In: Journal of business & economic statistics : JBES ; a … 28 (2010) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10003992802
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Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465
Persistent link: https://www.econbiz.de/10012494688