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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
7
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7
Brand management
6
Markenführung
6
Brand
5
Brand love
5
Markenartikel
5
Beziehungsmarketing
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United States
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Ahuvia, Aaron
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Bagozzi, Richard P.
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Batra, Rajeev
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Lee, Kyungwon
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Consumer-brand relationships : theory and practice
1
Journal of marketing
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Journal of service management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
2
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
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