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~subject:"Relationship marketing"
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Advertising Creativity Matters
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Relationship marketing
Advertising
37
Werbung
36
Consumer behaviour
31
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Kreativität
12
Creativity
11
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
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Public relations
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Schweden
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Sweden
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Viral marketing
4
Virales Marketing
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Werbeplanung
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Öffentlichkeitsarbeit
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Rosengren, Sara
4
Bigné Alcañiz, J. Enrique
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Colliander, Jonas
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Dahlén, Micael
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Hagberg, Johan
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Hagström, Marcus
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Hernant, Mikael
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ICORIA <17., 2018, Valencia>
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Springer Fachmedien Wiesbaden
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Journal of retailing and consumer services
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Advances in advertising research
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
2
Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
Saved in:
3
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
4
The role of bonuses in loyalty programs : a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
Saved in:
5
From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
Saved in:
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