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Steering in online markets : the role of platform incentives and credibility

Barach, Moshe A.; Golden, Joseph M.; Horton, John J. - 2019

Persistent link: https://www.econbiz.de/10012036253

Personalisierung durch Data Mining im Electronic Retailing

Rix, Raimund; Meyer, Matthias; Schwaiger, Manfred - In: Electronic retailing, (pp. 215-237). 2002

Persistent link: https://www.econbiz.de/10001679112

The strategic importance of data mining analysis for customer-centric marketing strategies

Veglio, Valerio - In: Customer-centric marketing strategies : tools for …, (pp. 126-148). 2013

Persistent link: https://www.econbiz.de/10009668204

Changes in the procedure-consumer relationship in electronic commerce : expamples from book publishing and trade

Riehm, Ulrich - In: Business ethics and the electronic economy, (pp. 44-58). 2011

Persistent link: https://www.econbiz.de/10009012821

Antecedents of internet retailing loyalty : differences between heavy versus light shoppers

Chiou, Jyh-shen; Pan, Lee-yun - In: Journal of business and psychology 24 (2009) 3, pp. 327-339

Persistent link: https://www.econbiz.de/10003914383

Changes in the producer-consumer relationship in electronic commerce - examples from book publishing and trade

Riehm, Ulrich - In: Business ethics and the electronic economy : with 4 tables, (pp. 44 - 58). 2004

Persistent link: https://www.econbiz.de/10014554989

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963

Excess loyalty in online retailing

Huang, Chun-yao - In: International journal of electronic commerce : IJEC 16 (2011/2012) 2, pp. 115-133

Persistent link: https://www.econbiz.de/10009488552

Impact of recommendations on advertising-based revenue models

Bodenbenner, Philipp; Hedwig, Markus; Neumann, Dirk - In: E-Life: web-enabled convergence of commerce, work, and …, (pp. 110-118). 2012

Persistent link: https://www.econbiz.de/10009548184

An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in e-commerce

Ramanathan, Ramakrishnan - In: International journal of production economics 130 (2011) 2, pp. 255-261

Persistent link: https://www.econbiz.de/10008934620

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