Similar Search Results

Designing festival experiences to influence visitor perceptions : the case of a wine and food festival

Axelsen, Megan; Swan, Taryn - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 4, pp. 436-450

Persistent link: https://www.econbiz.de/10008779127

Tourism, technology, information and the relationship with customers

Baggio, Rodolfo; Antonioli Corigliano, Magda - In: Time shift, leisure and tourism : impacts of time …, (pp. 341-352). 2006

Persistent link: https://www.econbiz.de/10003386538

Customer empowerment in tourism through consumer centric marketing (CCM)

Niininen, Outi; Buhalis, Dimitrios; March, Roger - In: Qualitative market research : an international journal 10 (2007) 3, pp. 265-281

Persistent link: https://www.econbiz.de/10003492523

Tourism supply chain management

Song, Haiyan - 2012 - 1. ed.

Persistent link: https://www.econbiz.de/10009382355

CRM development in hospitality companies for the purpose of increasing the competitiveness in the tourist market

Ivanovic, Slobodan; Mikinac, Kresimir; Perman, Luka - In: UTMS journal of economics / University of Tourism and … 2 (2011) 1, pp. 59-68

to improve services to end user and customer. Tourism as a service industry which business is based on selling services … extremely popular in all sectors. Thus, in the tourism sector, CRM has become one of the most important strategy in attracting … promotion), increase the number of tourists and achieve customer loyalty. It enables more efficient marketing and sales and it …

Persistent link: https://www.econbiz.de/10009260946

The relative impact of competitiveness factors and destination equity on tourist's loyalty in Koh Chang, Thailand

Mechinda, Panisa; Serirat, Sirivan; Popichit, Nongluck; … - In: International business and economics research journal 9 (2010) 10, pp. 99-114

Persistent link: https://www.econbiz.de/10009308477

The co-creation/place attachment nexus

Suntikul, Wantanee; Jachna, Timothy - In: Tourism management : research, policies, practice 52 (2016), pp. 276-286

Persistent link: https://www.econbiz.de/10011418421

Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013

Maggon, Mohita; Chaudhry, Harish - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 53-77

Persistent link: https://www.econbiz.de/10011289282

Using a randomised experiment to test the causal effect of service quality on visitor satisfaction and loyalty in a remote national park

Rodger, Kate; Taplin, Ross H.; Moore, Susan A. - In: Tourism management : research, policies, practice 50 (2015), pp. 172-183

Persistent link: https://www.econbiz.de/10011312615

Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 272-289

Persistent link: https://www.econbiz.de/10009775416